What Is a Cloud Phone System?
What a cloud phone system is, how it relates to cloud PBX and hosted PBX, IP phones vs softphones, and what to prove in a small-business trial.
- Tom Reed
Hosted PBX for Small Business: A Practical Buying Guide
How to choose a hosted PBX as a small business phone system: cloud PBX vs IP phones, day-one tests, SIP trunks and what to prove in a trial.
- Tom Reed
Caller ID Spoofing: What to Do When Scammers Copy Your Business Number
Learn how to tell caller ID spoofing from a compromised phone account, protect customers and run a first-hour, first-day and first-week response.
- Tom Reed
Customer Service Escalation Process: A Practical Playbook for Small Teams
Build a customer service escalation process with clear triggers, authority levels, warm handoffs, update promises and practical small-team scenarios.
- Tom Reed
Customer Retention Strategies for Small Business: A 90-Day Plan
Use this practical 90-day customer retention plan to define customer states, assign follow-up, recover at-risk accounts and measure what works.
- Tom Reed
Queue Callback: Let Callers Hang Up Without Losing Their Place
Design queue callback rules for eligibility, place preservation, caller identity, retries, expiry, agent ownership, testing and service measures.
- Tom Reed
Skills-Based Routing: Build Queues That Reach the Right Agent
Build practical skills-based routing rules with agent eligibility, proficiency, capacity, timeouts, fallbacks, testing and weekly governance.
- Tom Reed
Small Business Phone System Setup: A Practical UK Rollout Plan
Plan a small business phone system setup with this practical UK guide to number porting, call flows, VoIP pilots, cutover, training and fallback.
- Tom Reed
Transfer a Landline Number to VoIP Without Lost Calls
Protect business calls during a landline-to-VoIP number port with an inventory, endpoint pilot, fallback routes and a practical cutover test plan.
- Tom Reed
SIP TLS and SRTP for Mobile Softphones
Learn how SIP over TLS and SRTP secure mobile softphone calls without breaking push notifications, PBX compatibility or user onboarding.
- Tom Reed
FusionPBX Push Notifications for Mobile Softphones
Configure FusionPBX push notifications for iOS and Android softphones, including app setup, wake-up behaviour, delivery checks and troubleshooting.
- Tom Reed
Why Asterisk and FreeSWITCH Can't Deliver Calls to Sleeping Phones — And the Three Ways to Fix It
Learn why incoming calls fail when mobile softphones sleep and compare three practical push-notification approaches for Asterisk and FreeSWITCH.
- Tom Reed